Resources to turn on your sales machine
Free tools and practical guides to structure your B2B revenue engine.
Free tools
Blueprint Generator
Paste your company URL and AI builds your sales-machine architecture: ICP, pains, qualification and a 90-day roadmap.
Generate free →Tool · 2 minSales-machine Scorecard
10 questions to score how built-out your B2B sales machine is (0-100) and know exactly what to fix first.
Score my machine →Tool · CalculatorRevenue Goal Calculator
Reverse-engineer your goal: how many leads, meetings and closes your team needs every week to hit your number.
Run my numbers →Tool · TemplatePain Matrix 3×3
Map your buyer persona pains across the 3 funnel stages and download it ready to use with your team.
Build my matrix →Guides
B2B Sales Machine: What It Is and How to Build One
A B2B sales machine is a repeatable, measurable system that turns strangers into customers. Here's how to build one: ICP, process, qualification, SLA, metrics.
How to Qualify B2B Leads: MQL, Hand-Raise (HR), and PQL Explained
Learn how to qualify B2B leads using MQL, Hand-Raise, and PQL. Lead scoring by fit and intent, SLA thresholds, and CRM setup, based on Winning by Design.
Conversational Selling in B2B: How to Build a Sales Process That Actually Converts
Fast inbound channels (WhatsApp, SMS, chat) close more B2B deals only when there's a real process behind them. Here's the qualification, stages, cadence, and CRM setup that works.
AI in B2B Sales: What Works and What's Hype in 2026
AI in B2B sales works when it accelerates a real revenue process and fails when it tries to replace one. Here's what actually drives ROI in 2026.
The 7 Mistakes That Kill a B2B Sales Machine (and the Fix for Each One)
The 7 structural mistakes that quietly kill a B2B sales machine — no ICP, no SLA, CRM rot, hero-rep risk — and the concrete fix for each, in weeks not years.
How to Build Your Company's Sales Scorecard: From Annual Goal to Your Team's Weekly Activity
A sales scorecard reverse-engineers your annual revenue goal into weekly activity per rep. Here's the 6-step math, a worked example, and how to keep it alive.
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