Learn to switch on your sales machine.
Guides, playbooks, cases and tools — all in one place. The same things we run with paying clients, open for you to use.
Switchy Weekly Brief (free)
Connect your HubSpot, Sheet or CSV (read-only) and Switchy shows you in 20 seconds the leaks, cold deals and the play of the week — draft included.
AI Blueprint Generator
Paste your company URL and AI builds your sales-machine architecture: ICP, pains, qualification and a 90-day roadmap.
Sales-machine Scorecard
10 questions to score how built-out your commercial engine is (0-100) and what to fix first.
SPICED call check-up
The questions that separate a buyer from a tire-kicker. Score your call and see if the deal is real.
3×3 Pain Matrix
Map your buyer-persona pains across the 3 funnel stages, ready to use with your team.
Sales goal calculator
Reverse-engineer your goal: how many leads, meetings and closes per week your team needs.
The modern B2B sales funnel: the bowtie model (full loop)
What the bowtie funnel is and why it replaces the traditional funnel in B2B. The 7 stages of the loop, the Marketing, SDR and Sales lanes, and how to diagnose where your machine breaks.
How to define the handoff SLA between marketing, SDR and sales
Define the handoff SLA between marketing, SDR and sales step by step: maximum response time, quality criteria, and a one-page agreement both teams sign.
The 4-Quadrant ICP: the playbook for deciding who you sell to (and who you don't)
Define your B2B ICP with a 4-quadrant matrix (fit x intent). Learn which quadrant to attack first, what data to use, and how to wire it into your sales machine.
I Have Lots of Leads but Can't Close: The Broken SDR-to-Sales Handoff Case
A full pipeline and zero close predictability. A composite case of a LATAM B2B company: where the real leak was, what we changed, and what moved the needle in 90 days.
Case: the 90-day roadmap to build a B2B sales machine
What a 90-day roadmap to build a B2B sales machine looks like: what you fix in days 1-30, build in 31-60, and optimize in 61-90. A composite, real-pattern case.
Marketing-to-Sales Handoff SLA Template: the agreement that fits on one page
Ready-to-use sales handoff SLA template: MQL/HR/PQL/SQL qualification criteria, response times per lane, and accountability owners. Spreadsheet plus one-page version.
What Is RevOps (Revenue Operations) and How to Apply It in LATAM
RevOps unites marketing, sales, and post-sale into one revenue loop. A definitional guide for B2B companies in LATAM: what it is, what it fixes, where to start.
Your Goal Isn't 10x, It's 1.2x on Steroids: The 5-Minute Math That Shows Exactly Where Your Revenue Is Leaking
Most companies optimize the 10% and tell themselves they're chasing 10x. Run the 5-minute reverse-engineering math and see exactly which stage of your sales machine is leaking revenue.
B2B Sales Machine: What It Is and How to Build One
A B2B sales machine is a repeatable, measurable system that turns strangers into customers. Here's how to build one: ICP, process, qualification, SLA, metrics.
How to Qualify B2B Leads: MQL, Hand-Raise (HR), and PQL Explained
Learn how to qualify B2B leads using MQL, Hand-Raise, and PQL. Lead scoring by fit and intent, SLA thresholds, and CRM setup.
Conversational Selling in B2B: How to Build a Sales Process That Actually Converts
Fast inbound channels (WhatsApp, SMS, chat) close more B2B deals only when there's a real process behind them. Here's the qualification, stages, cadence, and CRM setup that works.
AI in B2B Sales: What Works and What's Hype in 2026
AI in B2B sales works when it accelerates a real revenue process and fails when it tries to replace one. Here's what actually drives ROI in 2026.
The 7 Mistakes That Kill a B2B Sales Machine (and the Fix for Each One)
The 7 structural mistakes that quietly kill a B2B sales machine — no ICP, no SLA, CRM rot, hero-rep risk — and the concrete fix for each, in weeks not years.
How to Build Your Company's Sales Scorecard: From Annual Goal to Your Team's Weekly Activity
A sales scorecard reverse-engineers your annual revenue goal into weekly activity per rep. Here's the 6-step math, a worked example, and how to keep it alive.