Pain Matrix 3×3
Map your buyer persona’s pains across the 3 funnel stages — the foundation of every message that converts. Use the examples as a guide and write the ones that fit your customer.
Awareness (TOFU)
What hurts day to day, even before they’re looking for a fix
Consideration (MOFU)
What makes them realize they have a problem worth solving
Decision (BOFU)
What they need to commit to a solution